Intersecting design, nature, and wellness for a better life.
Our Story
rooted in bathing culture
Ohku is inspired by every hot spring soak, every bath we’ve run, and every sauna we’ve ever sweat in. As founders of a wellness brand, it only fits that we are bathing obsessed, seeking every opportunity to experience its cathartic effects.
Over the last decade, we have worked together as a wife and husband team and developed the shared vision of creating transformative outdoor spaces that leave people feeling regenerated and more connected. The first version of the Ohku tub began deep within the Estonian pine forest, with a cast iron tub heated by a fire beneath. Here, we lived immersed in nature, where we co-created a wellness retreat and outdoor spa, and invited people to develop their own relationship with the outdoors.
In creating Ohku, we have taken the most significant elements of the Estonian retreat, and transformed them into the personal oasis that is the Ohku tub.
There is pure magic in soaking outdoors, and we want to share it with the world.
– Morgan & Jim
Our Philosophy
life is better in the open air
Ohku stems from the Estonian word õhku, meaning air. Our mission at Ohku is to design and create beautiful bathing products that cultivate wellness and immersive experiences within nature.
We believe design should add value to people’s lives. Each unique piece is intentionally crafted to connect us to nature: from its functional use, down to the materials from which it’s built. Our products help you to create your own self-care practice in the outdoors through the ritual act of soaking in warm water.
With each Ohku tub, we hope to encourage a way of life that is more immersed and in-line with the natural world.
Our Values
fresh air is good for the soul
The outdoors searves as our biggest inspiration. Spending more time outside creates spaciousness within our lives, revitalizes the senses, and gives us a fresh perspective. Sometimes it’s just as simple as stepping into the open air.
less is more
Our designs are minimal, allowing the experience to speak for itself. Without all of the noise and distractions, you can create more space for what you really need in life.
goods should be made to last
A product should last as long as you have the use for it. We don’t believe in planned obsolescence, so we make our products with durable, high-quality materials. All of our designs are thoroughly tested, so you can rest easy.
designed with nature
All of our organic designs are inspired by nature. We use sustainable and long-lasting materials to support the earth, to leave a smaller footprint, and to compliment natural landscapes.
"Everything feels better in the open air. Cook outdoors, eat outdoors, work outdoors, or even sleep or bathe outdoors. Your head will be clearer, and your body will tune in to the natural rhythms of the day and the seasons."
ILSE CRAWFORD